Nestled in the heart of Firenze, Gino's Bakery stands as a testament to traditional Italian baking, blending age-old recipes with a modern twist. The aroma of freshly baked bread and pastries wafts through the air, inviting locals and tourists alike to indulge in its delights. Signature items like the rich Tiramisu brioche and the velvety Pistachio croissant with rose water glaze are must-tries. Established over three decades ago by master baker Gino, the bakery has become a beloved institution, known for its warm, welcoming atmosphere and artisanal craftsmanship. The rustic wooden interiors and the sight of bakers at work create an inviting space that feels like home.
What to Expect
A visit to Ginos Bakery in Firenze is a neighbourhood bakery experience. Expect a glass counter showcasing the day's bake — loaves of bread cooling on racks, trays of pastries lined up by mid-morning, and a steady stream of regulars who know exactly what they want. The best items tend to sell out early, so arriving before noon gives you the full selection. Counter service is standard; most bakeries do not take reservations for walk-in visits.
The Neighbourhood
The area around Ginos Bakery in Firenze reflects the city's character — a mix of local life, food culture, and the kind of neighbourhood that makes Italy a destination for food-curious travellers. Firenze bakeries tend to anchor their immediate surroundings, drawing regulars from nearby streets and curious visitors from further afield. The neighbourhood is worth exploring beyond the bakery counter.
Visitor Tips
- Arrive early. The best items — especially bread and viennoiserie — sell out by late morning. Between 7am and 10am gives you the full selection.
- Most bakeries operate as walk-in only with counter service. Cash is handy at smaller venues, though most accept cards.
- Ask the staff what they recommend. Bakery staff typically know which items are freshest and which specialities the venue is proudest of.
- Weekends are busier. If the bakery is well-known, expect queues on Saturday and Sunday mornings. Weekday visits are calmer.
Bakeries in Firenze
Firenze has a bakery scene that blends Italy's regional traditions with contemporary artisan technique. With 0+ bakeries spanning historic neighbourhood counters, French-style boulangeries, and specialist pastry shops, the city offers a full cross-section of Italy's bread and pastry culture.
50 Best Bakeries Rating
Google Rating
Based on 1,016 reviews
Your Rating
Specialties & Signature Bakes
Editorial Recognition
Ginos Bakery has earned editorial recognition from 50 Best Bakeries and #16 in Italy (#1 in Firenze). With a 4.7/5 Google rating from 1,016 verified reviews, it is among the highest-rated bakerys in its region.
Location
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Contact & Details
📍 Via de' Guicciardini, 3/5, 50041 Firenze FI, Italy
Opening Hours
Monday: 8:00 AM – 9:00 PM
Tuesday: 8:00 AM – 9:00 PM
Wednesday: 8:00 AM – 9:00 PM
Thursday: 8:00 AM – 9:00 PM
Friday: 8:00 AM – 9:00 PM
Saturday: 8:00 AM – 9:00 PM
Sunday: 8:00 AM – 9:00 PM
Frequently Asked Questions
What does Ginos Bakery specialise in?
Ginos Bakery is a bakery in Firenze, Italy, known for Tiramisu brioche, Pistachio croissant with rose water glaze, Classic Florentine schiacciata, Lemon ricotta cake, and more. The bakery format means you can expect a focus on fresh bread, pastries, and daily bakes.
What is the rating of Ginos Bakery?
Ginos Bakery holds a Google rating of 4.7/5 based on 1,016 verified reviews. Our editorial rating is 4.8/5, which factors in consistency, baking quality, and regional standing.
Where is Ginos Bakery located?
Ginos Bakery is located in Firenze, Italy. The address is Via de' Guicciardini, 3/5, 50041 Firenze FI, Italy. You can find directions and the exact location on Google Maps.
When is the best time to visit Ginos Bakery?
For the freshest selection, visit Ginos Bakery shortly after opening — typically between 7am and 10am. Popular items sell through by midday, so early visits give you the best choice. Weekend mornings tend to be busiest.
Does Ginos Bakery take orders or reservations?
Most bakerys operate as walk-in only with counter service. For celebration cakes, custom orders, or large pastry orders, contact Ginos Bakery directly to arrange in advance. Some bakeries also offer pre-orders for whole loaves.
How does Ginos Bakery compare to other bakeries in Firenze?
With a 4.7/5 rating from 1,016 reviews, Ginos Bakery ranks among the highest-rated bakeries in Firenze. Our ranking considers Google reviews, editorial recognition, and baking quality to give a balanced picture of the Firenze bakery scene.
